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Sonoma Raceway is a motorsport complex that hosts some of the biggest racing series in the country. A large part of its event business is sponsorships and making sure these clients are able to expose their brands to the racing audience. Having a deep understanding of the racing world, we were able to suggest a new and unique signage option for the Raceway that would ultimately withstand the wear and tear of the race cars and pass the approval process of NHRA and NASCAR racing series. The Raceway loved the solution so much they decided to apply it throughout the facility and its various events it hosted and were ultimately able to open up new inventory to generate sponsorship revenue and client satisfaction.


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